HomeFoodA startup referred to as High quality Meals Company hopes to squeeze...

A startup referred to as High quality Meals Company hopes to squeeze the availability of substances to giant meals corporations.


Nottingham net and app developer Atomic has teamed up with two meals trade figures in a brand new enterprise to provide substances to giant meals corporations throughout the UK.

Bakery professional Stuart Matthews based High quality Meals Company Restricted (QFC) final 12 months with the assist of Duncan Bailey, founding father of Atomic, which works with a number of world manufacturers. The workforce additionally consists of one other bakery specialist, Simon Douglas.

Mr. Bailey, Director of Communications at QFC, is utilizing his information to increase his on-line presence.

He mentioned, “This can be a fully completely different sector from the one I’m used to, but it surely’s actually fascinating to take part.

“A lot of most of these corporations can have large trades, however don’t perceive the significance of a superb digital presence.

“You may create one thing that has an ideal feeling and that impressed me to begin this enterprise with Stewart.

“He is aware of the meals trade inside and outside, and with Atomic now we have the digital abilities to assist construct a enterprise and perceive the way it must be portrayed.

“We have now developed an internet site and will probably be implementing QFC’s digital advertising technique.

“The enterprise was launched simply over a 12 months in the past and we’re delighted to have Simon be part of us.

“He has the mandatory expertise, a way of pleasure and a thirst for beginning a brand new enterprise.”

The corporate purchases a spread of bulk substances reminiscent of seeds, nuts, dried fruit and oils and targets nationwide retailers and wholesalers, high-end confectioneries, household bakeries, ice cream and yogurt makers, and the ready-to-eat and sandwich sectors. like well-known cooks.

Former baker Stuart Matthews, the corporate’s managing director, has a few years of expertise working for a world substances firm.

He began a meals provide enterprise, which was finally offered in a significant deal, and stayed there for six years earlier than deciding to strive one thing new.

Mr. Matthews from Ratcliffe-on-Soar mentioned, “I wasn’t positive if I wished to return to the meals trade, however I knew I wanted a undertaking.

“Then the chance introduced itself to Duncan, and it sounded so recent and thrilling that I used to be hooked.

“The UK bakery substances market is rising at a quick tempo, fueled by a spread of shopper tendencies, so it is a nice trade to become involved with with many alternatives.

“I’m delighted to be working with Simon, whom I’ve traded with for 20 years and who is extremely regarded within the trade.”

Gross sales Director Simon Douglas from London has labored for a significant provider of baking substances for over 30 years.

He began his profession at age 16 and labored with completely different generations of the household till the agency was purchased out by a world distribution firm.

He mentioned: “It is nice to work as a workforce with Stewart, who has earned such a strong popularity.

“We have each labored with numerous corporations – it is a grassroots trade, and we have developed many friendships over time.

“Duncan is off to an ideal begin and we look ahead to seeing how Atomic’s abilities can drive enterprise progress.”

Normal Supervisor Lois Bailey helped the corporate obtain the British Retail Consortium’s World Meals Security Requirements certification – attaining the very best AA commonplace.

Ms. Bailey was beforehand a scholar assist supervisor on the College of Nottingham and is married to Duncan Bailey. Their daughter Jessie, who’s finding out accounting and finance at Nottingham Trent College, takes care of the books.

Mr. Bailey mentioned: “This can be a really thrilling partnership, bringing collectively the spectacular expertise of two extremely revered folks within the meals trade and a very good workforce.

“We have now numerous plans for the long run.”



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