Bally’s Company to Buy Minority Stake in Snipp Interactive

VANCOUVER, British Columbia–(BUSINESS WIRE)–Snipp Interactive Inc. (“Snipp”) (TSX-V: SPN; OTCPK: SNIPF), a world supplier of digital advertising and marketing promotions, rebates, and loyalty options, at present introduced {that a} subsidiary of Bally’s Company (“Bally’s”) (NYSE: BALY) has signed an settlement to take a position US $5,000,000 in Snipp (the “Funding”). As a part of the Funding, Bally’s can be entitled to appoint one director to Snipp’s board of administrators, which is anticipated to be elevated in dimension to 5 administrators. Bally’s can even be supplied with a proper of first refusal in respect to any provide to buy all or considerably all of Snipp’s belongings obtained by Snipp from any competitor of Bally’s. Completion of the Funding is topic to the approval of the TSX Enterprise Alternate (“TSXV”) in addition to the satisfaction of different customary closing circumstances. Following completion of the Funding, Bally’s is anticipated to personal roughly 9% of the issued and excellent widespread shares of Snipp, having subscribed for 25,000,000 widespread shares of Snipp at US $0.20 per share (CAD $0.25 per share)* as a part of the Funding. * Financial institution of Canada closing FX Price on April 11, 2022

Bally’s and Snipp can even enter into industrial agreements (collectively, the “Business Preparations”) whereby Bally’s will turn out to be Snipp’s unique gaming associate for Snipp’s loyalty gaming platform (“Gambit”), not too long ago acquired in reference to Snipp’s February 22, 2022 acquisition of Gambit Rewards, Inc.

As a part of the Business Preparations, Bally’s can even obtain a three-year time period license of the SnippLOYALTY software program platform at arm’s size charges, meant for implementation throughout Bally’s bodily and on-line properties. Work will start on the primary two deployment areas within the second quarter of 2022. As well as, Bally’s can be granted an choice to license the supply code for the precise model or variations of the SnippLOYALTY software program platform truly applied in any of Bally’s properties for a worth of US$10,000,000.

“Bally’s is likely one of the most forward-thinking firms within the gaming business and their funding illustrates the worth that they see in SnippLOYALTY in addition to our SnippCARE buyer acquisition, retention, and engagement platform,” stated Atul Sabharwal, Founder & CEO of Snipp Interactive. “Our acquisition of Gambit was meant as a solution to higher align ourselves with the Gaming world. Now, solely a few months later, we’re getting into a deep relationship with Bally’s. We welcome their presence on our board and stay up for tapping their deep experience on this high-growth business.”

“Working along with Snipp furthers our strategic objectives round omnichannel integration with well-established know-how that may mix rewards platforms throughout the Bally’s model and thereby present our clients with a seamless consumer journey,” stated Adi Dhandhania, Chief Working Officer of Bally’s Interactive, North America.

As a part of the deal, Snipp can even license sure free-to-play video games and emblems from Bally’s for inclusion within the Gambit Rewards platform. Gambit free-to-play tokens, now accessible in 48 states, are supplied as a degree redemption choice by collaborating loyalty websites. Bally’s members will quickly have entry to Gambit’s distinctive free-to-play mode and Gambit members will quickly have the ability to redeem their Gambit Prize Tokens within the type of Bally’s loyalty factors at arm’s size charges.

Launched in 2019 and bought by Snipp in 2022, Gambit Rewards is a buyer community that provides a ground-breaking method to each on-line gaming and loyalty packages. Gambit converts model rewards factors into risk-free on-line gaming and sports activities betting. Customers can play for precise money winnings and different prizes with out risking any actual cash. This method gives extra decisions for shoppers and unlocks among the US $100B of cumulative worth that’s trapped in unused loyalty factors.

“With 14 casinos, a racetrack, and digital sports activities betting properties throughout the nation, Bally’s is the proper associate to energy Gambit’s Loyalty Gaming platform, and we stay up for revealing the newly designed and co-branded model of the platform within the close to future,” stated Richard Pistilli, Founder & CEO of Gambit Rewards. “Our potential to ship a proprietary gaming expertise to shoppers in almost each state will assist to develop Bally’s presence throughout the US.”

As a part of the Business Preparations, Gambit will embrace Bally’s branding, characteristic Bally’s free-to-play video games, and join Bally’s loyalty factors with Gambit’s Play Tokens. Shortly after closing, the events count on to start on a rebranding train of the present Gambit Rewards platform.

The shares of Snipp bought by Bally’s as a part of the Funding can be topic to a 4 month and someday maintain interval beneath Canadian securities legal guidelines and the insurance policies of the TSXV. No finder’s price is payable in reference to the Funding. The proceeds of the Funding can be utilized by Snipp for gross sales & advertising and marketing and normal working capital functions.

About Snipp:

Snipp Interactive Inc. (TSX-V: SPN; OTCPK: SNIPF) is a number one Platform-as-a-Service (PaaS) firm within the international loyalty and promotions sector. Snipp’s proprietary and modular SnippCARE (Buyer Acquisition, Retention & Engagement) Platform permits its marquee checklist of Fortune 500 shoppers and world-class businesses and companions to make use of varied modules of the Platform to run long-term and short-term packages and promotions, whereas frequently producing and capturing distinctive zero get together knowledge that’s invaluable in offering insights to drive gross sales. SnippCHECK, the Platform’s Receipt Processing Module has established itself because the clear business chief and customary by powering a big majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform’s full scale modular loyalty engine permits shoppers the flexibleness of deploying any/all features of an ordinary loyalty program on a case by case foundation. SnippREWARDS, the Platform’s modular catalogue of digital and bodily rewards offers shoppers with international and simply deployable entry to an intensive catalogue of digital and bodily rewards. SnippWIN, the Platform’s gaming module solves for the implementation and compliance difficulties of providing video games of probability and ability on a world foundation, and permits for the worldwide deployment and administration of legally compliant video games of probability and ability. For extra data, go to Snipp’s web site at

Snipp is headquartered in Vancouver, Canada with a presence throughout the USA, Canada, Eire, Europe, and India. Snipp is publicly listed on the TSXV in Canada and can also be quoted on the OTC Pink market beneath the image SNIPF.

About Gambit Rewards

Gambit is a client community that integrates loyalty packages with on-line gaming & sports activities betting in America. A part of Snipp Interactive Inc. (TSX-V: SPN; OTCPK: SNIPF), Gambit’s platform permits shoppers to transform unused loyalty factors from throughout rewards packages into digital play tokens, which might then be used to gather actual money rewards or different prizes from free-to-play video games. For extra data, go to

About Bally’s Company

Bally’s Company is a world casino-entertainment firm with a rising omni-channel presence of On-line Sports activities Betting and iGaming choices. It at the moment owns and manages 14 casinos throughout 10 states, a horse racetrack in Colorado and has entry to OSB licenses in 17 states. It additionally owns Gamesys Group, a number one, international, on-line gaming operator, Bally’s Interactive, a first-in-class sports activities betting platform, Monkey Knife Battle, the quickest rising each day fantasy sports activities website in North America, SportCaller, a number one, international B2B free-to-play sport supplier, and Telescope Inc., a number one supplier of real-time fan engagement options.

With roughly 10,000 staff, Bally’s on line casino operations embrace greater than 15,800 slot machines, 500 desk video games and 5,300 resort rooms. Upon closing the beforehand introduced Tropicana Las Vegas (NV) transaction, in addition to finishing the development of a land-based on line casino close to the Nittany Mall in State Faculty, PA, Bally’s will personal and handle 16 casinos throughout 11 states. Its shares commerce on the New York Inventory Alternate beneath the ticker image “BALY.”

Cautionary Observe Concerning Ahead-Wanting Statements

Sure statements contained on this press launch represent “forward-looking data” as such time period is outlined in relevant Canadian securities laws. The phrases “could,” “would,” “may,” “ought to,” “potential,” “will,” “search,” “intend,” “plan,” “anticipate,” “consider,” “estimate,” “count on” and comparable expressions as they relate to Snipp, TSXV approval of the Funding, satisfaction of the circumstances precedents in reference to the Funding, the completion of the Funding, the getting into into and efficiency of the Business Preparations, and the anticipated advantages of the Funding and the Business Preparations, are meant to determine forward-looking data. All statements aside from statements of historic reality could also be forward-looking data. Such statements mirror Snipp present views and intentions with respect to future occasions, and present data accessible to Snipp, and are topic to sure dangers, uncertainties and assumptions. Materials components or assumptions had been utilized in offering forward-looking data, together with: TSXV approval of the Funding, satisfaction of the circumstances precedent in reference to the Funding, the completion of the Funding and the efficiency by the events of their respective obligations beneath the Business Preparations following the completion of the Funding. Many components may trigger the precise outcomes, efficiency or achievements which may be expressed or implied by such forward-looking data to range from these described herein ought to a number of of those dangers or uncertainties materialize. These components embrace, with out limitation: adjustments in legislation; the flexibility to implement enterprise methods and pursue enterprise alternatives; state of the capital markets; the supply of funds and sources to pursue operations; a novel enterprise mannequin; dependence on key suppliers and native companions; competitors; the result and price of any litigation; in addition to normal financial, market and enterprise circumstances, in addition to these danger components mentioned or referred to in disclosure paperwork filed by Snipp with the securities regulatory authorities in sure provinces of Canada and accessible at Ought to any issue have an effect on Snipp in an surprising method, or ought to assumptions underlying the forward-looking data show incorrect, the precise outcomes or occasions could differ materially from the outcomes or occasions predicted. Any such forward-looking data is expressly certified in its entirety by this cautionary assertion. Furthermore, Snipp doesn’t assume duty for the accuracy or completeness of such forward-looking data. The ahead -looking data included on this press launch is made as of the date of this press launch and Snipp undertakes no obligation to publicly replace or revise any forward-looking data, aside from as required by relevant legislation. Snipp’s outcomes and forward-looking data and calculations could also be affected by fluctuations in change charges.

Neither the TSX Enterprise Alternate nor its Regulation Companies Supplier (as that time period is outlined within the insurance policies of the TSX Enterprise Alternate) accepts duty for the adequacy or accuracy of this launch.

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