Why did you resolve to open in Manchester?
Manchester was the plain location for the brand new Döner Shack to open as we have already got a profitable accomplice Döner Haus within the metropolis and we’ve got a superb understanding of demographics and our target market. Manchester is the multicultural and forward-thinking hub of the Northwest and we imagine we’ve got discovered the proper group for our idea and delicacies.
How a lot will it price to open a web site?
Our price range for a web site with shell specs in a mall is roughly £ 450,000. Many of the prices are related to the usage of prime quality hearth suppression programs that should be put in by permitted contractors. We make investments closely in info expertise and applied sciences at our websites, and the price of our gear is excessive, since it’s a advanced turnkey manufacturing.
How moral is the model?
After we based Döner Shack, we made a dedication to problem the established order in kebab manufacturing, so we additionally needed to problem our suppliers in Germany to get their produce from farms we might belief and make sure that they work in line with the identical ethics as we do. We serve solely ethically sourced components – from meat to bread, beer and tender drinks – and we at the moment are setting the most effective normal for kebab eating places all over the world.
We additionally pleasure ourselves on appearing ethically in making a secure, safe, versatile and rewarding work setting for our workers. By sustaining wonderful relationships with our workers, we create a extra optimistic, collaborative and rewarding work setting for each our administration groups and their workers.
What number of vacancies do you anticipate from opening?
Every new restaurant we open creates 5 management positions and as much as 35 full-time or part-time crew positions. We attempt to draw the most effective candidates with truthful pay, a world-class coaching program and incentive packages that embrace journey to Germany to allow them to expertise German avenue meals in particular person. We wish to encourage and inspire our groups to be right here for a very long time – our retention charges have been wonderful since we began implementing this technique.
Towards the background of our progress and deliberate new openings, we’ve got created 10 new positions within the head workplace, from advertising and finance to operations and franchising assist. The pinnacle workplace workforce motivates me every single day with their vitality and dedication. It is a actually thrilling time to get entangled on this enterprise.
How are you going to you’ll want to present the most effective customer support?
We make sure that the journey and expertise for our prospects is as quick, hassle-free and customer-friendly as doable at each stage. Now we have launched a number of new buyer engagement software program options into our enterprise to handle interactions and communications with our prospects throughout a number of touchpoints, and to help them all through the acquisition journey.
For instance, we developed a brand new loyalty app and created a “Click on & Accumulate” zone so that folks coming into a restaurant can work together with our model, whether or not they’re consuming in a restaurant, amassing takeout or ordering on-line supply. Now we have additionally built-in our transport accomplice’s platform into our web site, so we are able to at all times preserve in direct contact with our prospects.
We have additionally applied robotics and superior working procedures for meals preparation in our kitchens to enhance effectivity in our eating places and ship best-in-class service speeds. Now we have put in probably the most superior robotic kebab knives in our kitchens to shorten cooking occasions and cut back meals waste. and create a secure and simple place to work.
What can we anticipate to see on the menu?
We are going to supply a big selection of actual kebabs comprised of contemporary selfmade bread with designer sauces. Along with doner, hen shawarma and freshly baked selfmade bread, the menu will even characteristic currywurst, halloumi, falafel and vegan schnitzel priced between £ 6 and £ 9, in addition to a collection of milkshakes, German tender drinks and beer.
Do you have got any plans for the longer term?
Following the launch of Manchester Arndale on November 22, we’ll open new websites in Manchester, Leicester and Glasgow within the first quarter of 2022. We additionally plan to go abroad to America subsequent yr.
Given the present setting, why did you resolve to open at this specific time?
A few of our offers have been truly negotiated final yr, however we labored with our landlords to make sure that they open on the optimum time, when commerce returns to good ranges and confidence returns. That is the right second as we embark on our formidable plans for the following 24 months.
Do you anticipate the brand new web site to run into difficulties throughout the Christmas season?
As with every new services or products, there could also be some preliminary teething issues, however nothing that can not be resolved shortly. Nevertheless, we don’t anticipate any difficulties throughout the vacation season by way of our work or customer support. We sit up for welcoming the individuals of Manchester to our new restaurant, the place they will get again collectively and luxuriate in scrumptious meals in a enjoyable setting.