Amid fears of shortages of important vacation items this 12 months because of provide chain disruptions, Iceland launched Turkey Insurance coverage, which ensures clients have a turkey on their desk at Christmas.
Consumers want to use for insurance coverage for Turkey by way of the reserving type and choose the frozen turkey and slot for on-line supply by November twenty second. The primary 150,000 clients to register for an account in Iceland and guide a supply time between December 11-17 will probably be assured a turkey for Christmas.
Iceland is so assured that the vacation provides will arrive on time that it guarantees to pay for a consumer’s complete Christmas retailer if he arrives late.
The transfer follows knowledge from the Workplace for Nationwide Statistics (ONS), which confirmed that 18% of frozen turkeys had been both unavailable or shares had been low when checking for availability on cabinets from 5-8 November, and Kantar knowledge exhibiting UK customers spent £ 6m extra on frozen turkeys in October than final 12 months.
Andrew Staniland, Director of Frozen Meals Buying and selling at Iceland Meals, stated: “Planning your Christmas meal is usually a nerve-racking time and this 12 months, because of a scarcity of Christmas merchandise, we needed to supply our clients additional confidence.
“This 12 months we now have been getting ready for a much bigger Christmas, so we now have a big inventory of frozen turkeys. We’re proud to have the ability to assure our clients a turkey that can relieve them of their nervousness and assist them have the perfect Christmas. ”