HomeInsuranceIceland introduces Turkey insurance coverage scheme amid fears of lack of funds

Iceland introduces Turkey insurance coverage scheme amid fears of lack of funds


Amid fears of shortages of important vacation items this 12 months because of provide chain disruptions, Iceland launched Turkey Insurance coverage, which ensures clients have a turkey on their desk at Christmas.

Consumers want to use for insurance coverage for Turkey by way of the reserving type and choose the frozen turkey and slot for on-line supply by November twenty second. The primary 150,000 clients to register for an account in Iceland and guide a supply time between December 11-17 will probably be assured a turkey for Christmas.

Iceland is so assured that the vacation provides will arrive on time that it guarantees to pay for a consumer’s complete Christmas retailer if he arrives late.

The transfer follows knowledge from the Workplace for Nationwide Statistics (ONS), which confirmed that 18% of frozen turkeys had been both unavailable or shares had been low when checking for availability on cabinets from 5-8 November, and Kantar knowledge exhibiting UK customers spent £ 6m extra on frozen turkeys in October than final 12 months.

Andrew Staniland, Director of Frozen Meals Buying and selling at Iceland Meals, stated: “Planning your Christmas meal is usually a nerve-racking time and this 12 months, because of a scarcity of Christmas merchandise, we needed to supply our clients additional confidence.

“This 12 months we now have been getting ready for a much bigger Christmas, so we now have a big inventory of frozen turkeys. We’re proud to have the ability to assure our clients a turkey that can relieve them of their nervousness and assist them have the perfect Christmas. ”



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