HomeInsuranceLV = Common Insurance coverage conducts a PR presentation

LV = Common Insurance coverage conducts a PR presentation


The corporate, which was acquired by Allianz and have become a part of its enterprise in January 2020, is among the largest insurance coverage corporations within the UK, serving practically seven million prospects.

A shortlist for the transient is underway, though the corporate doesn’t touch upon the names of the companies concerned. LV = Common Insurance coverage has been working with Lansons on a withholding foundation since January 2019.

Cadey Horton, Head of Company Communications at LV =, informed PRWeek, “We have had a really profitable relationship with Lansons and have had some nice campaigns collectively. It’s our customary apply to evaluation our company relationship each three years to make sure we now have the very best assist to assist us notice our future plans. We’re presently going by way of the method of submitting proposals and can appoint an company by the tip of the 12 months. ”

This got here after the identical division introduced the appointment of Mindshare as its media planning and procurement company following a aggressive bidding course of.

Beforehand, the account was maintained by Initiative UK, which parted methods with LV = in July. Associated journal PRWeek UK Marketing campaign realizes that the ultimate battle was between Mindshare and Manning Gottlieb OMD. With an annual funds of over £ 15 million, the account is among the most coveted insurance coverage manufacturers within the UK market.



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