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Lyon spearheads marketing campaign to revive abroad tourism in Northern Eire in 2022 on the world’s largest journey commerce present


Economics Minister Gordon Lyons at this time joined Tourism Eire and 12 Northern Eire journey firms on the World Journey Market (WTM) in London.

Financial system Minister Gordon Lyons on the World Journey Market (WTM) in London.

The WTM marks the start of Northern Eire’s abroad enlargement for the 12 months forward. As we resume journey from overseas, Northern Eire’s presence on the World Journey Market this 12 months is extra vital than ever. All locations around the globe have been affected by COVID-19 and at the moment are pursuing their share of restoration. On this approach, Northern Eire strives to draw the eye of the world’s media and tourism professionals.

This 12 months’s WTM is a hybrid occasion, with a dwell occasion working over three days from November 1st to third and digital conferences from November eighth to ninth. In complete, round 25 Northern Eire journey firms will maintain vital conferences with UK and worldwide tour operators to barter and change important contracts for 2022.

Financial system Minister Gordon Lyons mentioned: “I’m delighted to have the ability to personally go to the World Journey Market in London. The size of this vital occasion on the tourism calendar has proven me the competitors we face as we proceed our journey to rebuild the tourism sector to its pre-pandemic success. Our tourism and hospitality trade has been hit significantly arduous by the pandemic and essential restrictions, however I’m glad we’re on the highway to restoration and vacationers are returning to our shores.

“My division and I work carefully with each Tourism Eire and Tourism Northern Eire. Over the previous decade, we’ve performed in depth advertising and marketing campaigns to advertise Northern Eire as a global journey vacation spot. Northern Eire has attracted the eye of the worldwide journey trade with awards from Lonely Planet to Nationwide Geographic, and we’ve hosted many main conferences, sports activities and cultural occasions. Extra lately, I used to be delighted to welcome the information that The Open will return to Portrush in 2025. I’m assured that with this constructive information, we’ll quickly see a file variety of guests in 2019. “

Niall Gibbons, CEO of Tourism Eire, mentioned: As we’re resuming tourism from abroad, we’re delighted to have Minister Lyons becoming a member of us this week on the World Journey Market, the world’s largest journey commerce present. Representing Northern Eire firms on the WTM is extraordinarily welcome – and important in a extremely aggressive worldwide market. All locations around the globe have been affected by COVID-19 and at the moment are pursuing their share of restoration. Due to this fact, Tourism Eire’s aim is to face out from the gang and entice the eye of the worldwide media and the journey professionals in attendance.

“Tourism Eire launched a £ 5 million promoting program within the UK this fall., highlighting Northern Eire’s nice cities, breathtaking landscapes and lots of issues to see and do. Our Inexperienced Button Marketing campaign is now within the UK with an bold agenda reaching 46 million individuals and can proceed to lift consciousness of Northern Eire as a terrific place to take a brief break or trip. “

Previous to COVID-19, abroad tourism generated an estimated £ 566 million yearly for the Northern Eire financial system, serving to to take care of worthwhile employment in native communities.

Notes to the editors:

1. Picture caption. From left to proper – Christopher Brooke, Vice Chair of Tourism for Eire; Economics Minister Gordon Lyons; Niall Gibbons, CEO, and Judith Cassidy, Deputy Governor, UK, Tourism Eire

2. Northern Eire journey firms on the Tourism Eire sales space at World Journey Market 2021 embrace:

  • Ards and North Down County Council
  • Andras Resort Group
  • Historic Royal Palaces – Hillsborough Fortress and Gardens
  • Loch Ney Excursions
  • Center East Antrim County Council
  • Northern Eire: Immerse your self on this planet of an enormous spirit
  • Titanic Belfast
  • Go to Arma
  • Go to Belfast
  • Go to the Causeway Coast and the Glens
  • Go to Derry
  • Go to Morne

3. The division could {photograph} and video at commercials and occasions to spotlight its work. Pictures, interviews, movies or different recordings could also be shared with media organizations for promoting functions or utilized in promotional supplies, together with in publications, newspapers, magazines, different print media, tv, radio and digital media (together with social networks and the Web ). … Pictures and movies may also be saved within the Division’s inner information administration system. The Division will retain images and recordings for not than is important for the needs for which they have been obtained. The Division’s Privateness Coverage is on the market on our web site.

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5. For media inquiries, please contact the Division of Economics Press Workplace at [email protected]

6. The Government Data Service is open exterior workplace hours. for media inquiries solely from 18:00 to 08:00 from Monday to Friday, in addition to on weekends and holidays. The press officer on responsibility will be contacted by calling 028 9037 8110.

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