- World’s most engaged esports betting model goes stay in its dwelling market
- Differentiated product and advertising and marketing that is delivered among the many business’s lowest buyer acquisition price to be deployed throughout the province
- Rivalry pursuing a management place among the many subsequent technology of sports activities bettors in a market estimated at $1 billion
TORONTO, April 04, 2022 (GLOBE NEWSWIRE) — Rivalry Corp. (the “Firm” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), an internationally regulated sports activities betting and media firm, at present introduced that its on-line esports and conventional sports activities betting service is now stay in Ontario. On the primary day of regulated on-line gaming within the province, Ontario residents can entry Rivalry’s full sportsbook at www.rivalry.com.
In a discipline of recent entrants dominated by foreign-based operators, Rivalry is likely one of the solely Canadian corporations launching web gaming providers in Ontario. Based in Toronto in 2016, Rivalry’s headquarters and origin are on the coronary heart of the province, and the Firm applauds the regulatory efforts which have led to it with the ability to now legally function there. The Firm trades on the TSX Enterprise Trade and is rising quickly, with month-over-month betting deal with1 progress averaging greater than 20% for the reason that begin of 2021.
A Media Snippet accompanying this announcement is out there by clicking on the picture or hyperlink under:
Along with being a neighborhood success story, Rivalry stands out from the pack in a number of different methods. Rivalry’s largest phase is esports betting, which is particularly standard with the youthful Millennial and Gen Z demographic. As a proud Toronto start-up, the Firm constructed its model amongst youthful audiences by means of compelling content material and high quality product experiences that encourage loyalty and group. This method has made Rivalry probably the most engaged model in esports betting globally.2 Excessive engagement leads to decrease buyer acquisition price which helps drive worthwhile unit economics compared to friends who usually supply excessive up-front incentives to draw new customers.3
Rivalry’s distinctive method might be evident in the best way it builds consciousness in Ontario. The Firm is launching a advertising and marketing marketing campaign beginning at present, constructed across the theme: “Wager on Canada. Wager on Rivalry.” Native residents might be uncovered to the Rivalry model by means of a holistic marketing campaign that includes uniquely fascinating visuals that play out in a model video delivered by means of social media channels, a full wrap (in and out) enveloping considered one of Toronto’s most iconic symbols, a TTC streetcar, together with extra grassroots wild postings that might be featured prominently within the metropolis’s downtown core.
“We do issues in another way at Rivalry. We’re aiming to be the sportsbook for the subsequent technology by means of participating content material and modern experiences that entertain and create loyal followers of Rivalry who come again for extra,” stated Steven Salz, Co-Founder and CEO of Rivalry. “To launch in our dwelling market looks like a dream come true, and a really important milestone in our creation of a number one international model.”
Ontario is Canada’s largest province with a inhabitants of roughly 14.9 million folks. It’s the first province to permit regulated web gaming by non-public operators for the reason that Canadian authorities enacted laws in August 2021 giving provincial and territorial governments discretion to conduct and handle single-event sports activities betting of their respective jurisdictions. In line with the Authorities of Ontario, the dimensions of the web gaming market within the province is estimated to be $1 billion yearly.4
Ontario turns into Rivalry’s second totally regulated market following the approval of its Australian license earlier this yr. The Firm continues to pursue licenses in further regulated markets world wide, and can discover alternatives for additional growth inside Canada as different provinces develop their respective regulatory frameworks.
Rivalry Corp. wholly owns and operates Rivalry Restricted, a number one sport betting and media property providing totally regulated on-line wagering on esports, conventional sports activities, and on line casino for the subsequent technology of bettors. Based mostly in Toronto, Rivalry operates a worldwide staff in additional than 20 nations and rising. Rivalry Restricted has held an Isle of Man license since 2018, thought of one of many premier on-line playing jurisdictions. Rivalry holds a sports activities bookmaker license in Australia and an web gaming registration in Ontario and is at the moment within the strategy of acquiring further nation licenses. The Firm additionally has a wide range of initially developed merchandise, together with Quest, an on-site engagement expertise, and an unique on line casino recreation known as Rushlane, a proprietary on line casino recreation that marks the creation of a brand new class for on-line gaming: Massively Multiplayer On-line Playing Video games (MMOGG).
Jeff Codispodi I [email protected]
Kell Cholko I [email protected]
Steven Salz, Co-Founder & CEO
Cautionary Word Relating to Ahead-Trying Data and Statements
This information launch incorporates sure forward-looking data throughout the that means of relevant Canadian securities legal guidelines (“forward-looking statements”). All statements apart from statements of current or historic reality are forward-looking statements. Ahead-looking statements are sometimes, however not all the time, recognized by means of phrases equivalent to “anticipate”, “obtain”, “might”, “consider”, “plan”, “intend”, “goal”, “steady”, “ongoing”, “estimate”, “outlook”, “count on”, “mission” and comparable phrases, together with negatives thereof, suggesting future outcomes or that sure occasions or circumstances “could” or “will” happen. These statements are solely predictions. Ahead-looking statements on this information launch embody, however usually are not restricted to, statements in respect of the Firm’s prospects and operations in Ontario.
Ahead-looking statements are primarily based on the opinions and estimates of administration of the Firm on the date the statements are made primarily based on data then out there to the Firm. Numerous components and assumptions are utilized in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Ahead-looking statements are topic to and contain various recognized and unknown, variables, dangers and uncertainties, lots of that are past the management of the Firm, which can trigger the Firm’s precise efficiency and outcomes to vary materially from any projections of future efficiency or outcomes expressed or implied by such forward-looking statements. Such components, amongst different issues, embody regulatory or political change equivalent to modifications in relevant legal guidelines and rules; the power to acquire and keep required licenses; the esports and sports activities betting business being a closely regulated business; the advanced and evolving regulatory atmosphere for the web gaming and on-line playing business; the success of esports and different betting merchandise usually are not assured; modifications in public notion of the esports and on-line playing business; failure to retain or add prospects; the Firm having a restricted working historical past; adverse money circulation from operations; operational dangers; cybersecurity dangers; the influence of the COVID-19 pandemic; reliance on administration; reliance on third events and third-party networks; alternate fee dangers; dangers associated to cryptocurrency transactions; danger of mental property infringement or invalid claims; the impact of capital market circumstances and different components on capital availability; competitors, together with from extra established or higher financed opponents; and basic financial, market and enterprise circumstances. For extra dangers, please see the Firm’s prospectus dated September 17, 2021 and different disclosure paperwork out there on the Firm’s SEDAR profile at www.sedar.com.
No assurance may be provided that the expectations mirrored in forward-looking statements will show to be right. Though the forward-looking statements contained on this information launch are primarily based upon what administration of the Firm believes, or believed on the time, to be affordable assumptions, the Firm can’t guarantee shareholders that precise outcomes might be in step with such forward-looking statements, as there could also be different components that trigger outcomes to not be as anticipated, estimated or meant. Readers shouldn’t place undue reliance on the forward-looking statements and knowledge contained on this information launch. The forward-looking data and forward-looking statements contained on this press launch are made as of the date of this press launch, and the Firm doesn’t undertake to replace any forward-looking data and/or forward-looking statements which can be contained or referenced herein, besides in accordance with relevant securities legal guidelines.
No inventory alternate, securities fee or different regulatory authority has permitted or disapproved the knowledge contained herein.
Supply: Rivalry Corp.
1 The Firm defines “betting deal with” as the full greenback worth accepted in wagers, adjusted for cancellations and corrections.
2 Supply: Twitonomy, Social Blade, Rival IQ.
3 Supply: Firm estimates.
4 Supply: iGaming Ontario, https://igamingontario.ca/en/operator/ontarios-igaming-market-landscape