HomeFoodTaiwanese meals chains eyeing the Thai market

Taiwanese meals chains eyeing the Thai market


Taiwanese meals chains eyeing the Thai market

Twenty Operators Ponder Alternatives

Fried Hen Grasp at present has 56 branches – 30 in Taiwan and the remaining in abroad markets together with Malaysia, Indonesia and Cambodia.

Greater than 20 Taiwanese meals and dessert chains are exploring enterprise alternatives in Thailand this yr.

Manufacturers seeking to open franchises in Thailand embrace Fried Hen Grasp, Frozen Coronary heart, Monga-style fried hen, Morn Coo Coo, Yu Fu Yuan Restaurant, IH Artwork, Thefeen burger, Tea High, MR Solar, Presotea, and HWC Roasters.

“Thailand has grow to be a rustic with nice alternatives and potential for growing Taiwanese chain manufacturers,” stated a supply from the Taiwan Chain Promotion and Franchise Affiliation, who requested to not be named.

“Thailand has skilled speedy urbanization and growth over the previous few years, and a mature retail channel enterprise mannequin has already emerged in main cities,” the supply stated.

Based on UN statistics, Thailand’s city inhabitants rose to 51.4% in 2020 from 38.8% in 2006.

Within the neighborhood of Southeast Asian international locations, Taiwan’s day by day habits and tradition are just like these of Thailand. Based on the supply, such supportive components have some impression on the favored “catering tradition” of every nation.

Sethafong Padungpisut, managing director of consultancy Gnosis Co, stated Thailand’s geographic benefit in Southeast Asia made it the primary cease and alternative for Taiwanese franchise manufacturers in search of markets to enter.

Travis Tsai, worldwide specialist at Younger Qin Worldwide Co, operator of Fried Hen Grasp, stated the corporate will increase its enterprise to Thailand because it want to share Taiwanese fried hen with the world.

“Taiwan’s most well-known meals isn’t solely bubble tea, but additionally hen steak and hen popcorn,” stated Mr. Tsai.

Fried Hen Grasp, established in 2014, is a part of the Tremendous Qin Group, Taiwan’s main hen processor with 35 years of franchise expertise.

It at present has 56 branches, 30 in Taiwan and the remaining in abroad markets together with Malaysia, Indonesia and Cambodia.

Mr. Tsai believes there may be room for the Fried Hen Grasp as a result of his fried hen is totally completely different from the American fashion fried hen. On December 1st, the corporate will probably be in search of a Thai companion at Taiwan Franchise On-line Biz Matchmaking, organized by the Affiliation Chain and Franchise Promotion Taiwan and Gnosis Co.

Tsai plans to open 10 Fried Hen Grasp branches in Thailand and over 400 worldwide over the following 5 years.

In the meantime, Robert Lo, COO of Dong Sin Co, the operator of Frozen Coronary heart fried ice cream, stated when main representatives from Frozen Coronary heart visited Bangkok in 2019, they observed that Thais like to eat ice-cold ice cream, smoothies and ice cream. Each Taiwan and Thailand have related meals cultures and climate, Mr. Luo stated.

Ice cream gross sales at quick meals eating places in Thailand have been estimated final yr at $ 208 million, with gross sales generated at quick meals eating places estimated at about $ 5 billion.

“These are the explanation why we select Thailand if we wish to increase our operations in Asia,” stated Mr. Luo, including that Frozen Coronary heart will probably be a substitute for fried ice cream attributable to its particular selection and 3D printed form. -technologies. This requires just one worker and a small space, so it doesn’t entail excessive lease and labor prices.

As well as, Frozen Coronary heart has a number of enterprise fashions corresponding to division retailer counters, avenue retailers, evening market distributors, and meals vans. The price of the franchise is about 20-80 thousand {dollars}.

The corporate already has 30 workplaces in Taiwan and can add 15 extra by the tip of this yr. The objective for 2021 is to double the variety of branches.



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