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Chipotle will change into the primary model to allow Roblox gamers to trade in-experience forex for real-world gadgets

Chipotle Mexican Grill (NYSE: CMG) introduced as we speak it’s launching Chipotle Burrito Builder on Roblox (NYSE: RBLX), a brand new simulation expertise that may problem gamers to roll burritos within the metaverse to earn Burrito Bucks, the model’s in-experience forex on Roblox 1 beginning on April 7 Nationwide Burrito Day. The primary 100,000 Roblox gamers to efficiently roll a burrito will earn sufficient Burrito Bucks to trade them for an entrée code that can be utilized on the Chipotle app, Chipotle.com, or Chipotle.ca 2 .

Chipotle Burrito Builder is impressed by Chipotle followers on social media who’ve in contrast the complexities of rolling burritos to enjoying a online game. This marks the primary time a model has enabled Roblox gamers to earn and trade a Roblox in-experience forex for real-world gadgets, on this case, a burrito or different entrée from Chipotle. By way of Chipotle Burrito Builder, Chipotle may even change into the primary nationwide restaurant model to serve digital meals on Roblox.

Chipotle Burrito Builder is scheduled to go stay at 3:30pm PT / 6:30pm ET on April 7 and might be accessed at: https://www.roblox.com/chipotle .

“We have tapped into play-to-earn, an rising engagement mannequin within the metaverse, to launch our latest expertise on Roblox that celebrates the long-lasting Chipotle burrito,” stated Chris Brandt Chief Advertising Officer. “We’re mixing the metaverse and real-world components of our model to take the Chipotle fan expertise to a complete new degree.”

’93 to the Metaverse – Chipotle’s Second Customized Expertise on Roblox

With the launch of Chipotle Burrito Builder, Chipotle is introducing its second customized expertise on Roblox and a modular world technique on the platform. The model launched the Chipotle Boorito Maze on Roblox in October of 2021. Chipotle Burrito Builder will likely be ’90s themed, paying homage to the Chipotle burrito that was born in 1993 and the corporate’s first location in Denver, Colorado which opened that very same yr. The encompassing space can be impressed by the format of the unique restaurant’s actual neighborhood in Denver . Over the previous 20 years, a lot of Chipotle’s millennial superfans have made pilgrimages to the primary restaurant on Evans Avenue, and now the model will replicate that have within the metaverse for Gen-Z followers.

Roblox gamers may even have the possibility to put on Chipotle ’90s-inspired uniforms whereas rolling burritos and unlock new digital gadgets impressed by ’90s trend, together with a Chipotle Guacman, Chipotle Foil Fanny Pack, Chipotle Cheese Frosted Suggestions, Chipotle Spoon Shades, Chipotle Pepper Choker, Chipotle Doodle Bandana, and Chipotle Pepper Tie Dye Shirt.

The First-Ever Burrito Impressed By Roblox Followers

To rejoice its return to the metaverse, Chipotle will launch the first-ever menu merchandise impressed by Roblox. On April 1 Chipotle polled Roblox gamers on Twitter to assist construct their collective go-to burrito order. The outcome, the Chipotle Burrito Builder Burrito that includes white rice, black beans, hen, recent tomato salsa, tomatillo red-chili salsa, bitter cream, cheese, lettuce, and guac, would be the first real-world menu merchandise created by the metaverse group for a nationwide restaurant model and Chipotle’s first pre-configured digital entrée that may solely be accessed by Chipotle Rewards members within the U.S. Beginning April 7 the brand new menu merchandise will likely be out there on the Chipotle app and Chipotle.com for a restricted time. Visitors in Canada will be capable to order the Chipotle Burrito Builder Burrito on the Chipotle app and Chipotle.ca.

Roblox Present Playing cards on the Chipotle Rewards Change

In one other first, Chipotle will change into the primary restaurant model to allow its loyalty members to trade Rewards factors for a Roblox Present Card, beginning April 7 . By way of the Chipotle Rewards Change on the Chipotle app and Chipotle.com, Chipotle’s greater than 27 million Rewards members within the U.S. could have the chance to trade 100 Rewards factors for a $5 Roblox Digital Present Card with a price of 400 Robux 3 . A complete of 10,000 present playing cards will likely be out there by means of the Chipotle Rewards Change. Chipotle may even give away a complete of 1 million Robux to followers on April 7 by way of its Twitter account ( www.twitter.com/ChipotleTweets ).

How It Works: Chipotle Burrito Builder

  1. Upon coming into the expertise, Roblox gamers will likely be teleported again to 1993 and guided by means of the doorway of the unique Chipotle restaurant the place they may meet a fellow Chipotle crew member who will ask them to make use of their burrito rolling expertise to serve burritos to company on Nationwide Burrito Day.
  2. Gamers will choose their Chipotle uniform and may unlock extra ’90s uniform choices.
  3. Subsequent, gamers will go behind the burrito ingredient line. Prospects will strategy the counter and place their order by way of photos of Chipotle components. Gamers might want to drag and drop the proper components into the tortilla located on the backside of the display earlier than the tortilla will get to the top of the road. Lastly, gamers might want to full the shopper’s order by rolling the burrito utilizing arrow keys earlier than the burrito curler timer runs out. If the participant does not construct the total burrito order earlier than the tortilla reaches the top of the road or they do not roll the burrito earlier than the burrito curler time restrict, it is recreation over. Gamers could have the choice to play a vast variety of occasions.
  4. Gamers who efficiently construct and roll burritos will earn Burrito Bucks and can even unlock new digital gadgets.
  5. The primary 100,000 Roblox gamers who roll a burrito will earn sufficient Burrito Bucks to trade them for a free entrée code.
  6. Burrito Builder will function a real-time leaderboard, and the highest 5 gamers on the leaderboard by 11:59 pm PT every day from April 7 to April 13 will win free burritos for a yr 4 . Solely gamers within the U.S. are eligible to win the free burritos for a yr prize.
  7. After rolling burritos, gamers can take part in a facet quest the place they are going to be challenged to ship burritos to prospects within the neighborhood for an opportunity to unlock extra rewards. Gamers can obtain a velocity increase through the use of their Burrito Bucks to buy a hoverboard or the digital model of the Chipotle Burrito Builder Burrito from the cashier.

Chipotle’s Nationwide Burrito Day Supply

For Nationwide Burrito Day, April 7 Chipotle Rewards members within the U.S. can get a free facet or topping of Queso Blanco with the acquisition of an entrée once they use the digital-only promo code “NBD2022” at checkout, solely on the Chipotle app and Chipotle.com. To affix Chipotle Rewards, followers can go to https://www.chipotle.com/order/create-account . Chipotle followers in Canada can get a free facet or topping of Queso Blanco with an entrée buy once they use the digital-only promo code “QUESO22” on the Chipotle app and Chipotle.ca 5 .

ABOUT CHIPOTLE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a greater world by serving responsibly sourced, classically-cooked, actual meals with healthful components with out synthetic colours, flavors or preservatives. Chipotle had over 2,950 eating places as of December 31, 2021 in america , Canada the United Kingdom , France and Germany and is the one restaurant firm of its measurement that owns and operates all its eating places. Chipotle is ranked on the Fortune 500 and is acknowledged on the 2021 lists for Forbes’ America’s Greatest Employers and Fortune’s Most Admired Firms. With almost 100,000 staff captivated with offering a terrific visitor expertise, Chipotle is a longtime chief and innovator within the meals business. Chipotle is dedicated to creating its meals extra accessible to everybody whereas persevering with to be a model with a demonstrated objective because it leads the best way in digital, know-how and sustainable enterprise practices. For extra info or to position an order on-line, go to WWW.CHIPOTLE.COM .

1 Burrito Bucks out there within the Chipotle Burrito Builder expertise haven’t any financial worth and don’t represent forex or property of any sort.

2 AVAIL. WHILE SUPPLIES LAST. Codes out there as much as first 100,000 contributors who play Chipotle Burrito Builder and efficiently roll at the very least one burrito on 4/7/22 starting at 3:30 p.m. PT . Have to be 13 or older. Codes legitimate at taking part Chipotle eating places within the U.S. or CAN on orders by way of Chipotle websites or Chipotle app solely till April 13, 2022 . Not legitimate on third-party supply platforms. Menu gadgets topic to availability. Restrict one per individual. Restrictions could apply to make use of with different coupons, promotions, or particular provides. Void the place prohibited. Not redeemable for money. Further restrictions apply, see phrases and situations at: chipotle.com/NationalBurritoDay .

3 Legitimate from April 7, 2022 to April 14, 2022 or whereas provides final, Chipotle Rewards members can redeem 100 Chipotle Rewards factors and get one Roblox digital present card pin code (“Pin Code”) for 100 Robux. For one time use solely. Pin delivered to e mail handle related along with your Chipotle Rewards account upon factors redemption for this reward. Redeem Pins at www.roblox.com/redeem . Codes expire on 12/31/22. Topic to Chipotle Rewards phrases and situations. Further restrictions could apply.

4 NO PURCHASE NECESSARY . Open to authorized residents of the 50 U.S. & D.C., 13 years of age or older. Minors will need to have parental consent. Contest Interval: 4/7/22 at 3:30 pm PT 4/13/22 at 11:59 pm PT . Day by day entry intervals. See the Official Guidelines for extra eligibility restrictions, the best way to enter, entry intervals prize descriptions/restrictions, and full particulars at http://chipotle.com/NationalBurritoDay . Sponsor: CMG Technique Co., LLC.

5 Chipotle Rewards members obtain one (1) free small facet or entrée topping of Queso Blanco with buy of any common entrée on the Chipotle web site or the Chipotle cell app from taking part U.S. places through the use of promo code “NBD2022” at digital checkout. Visitors in Canada obtain one (1) free small facet or entrée topping of Queso Blanco with a purchase order of any common entrée on Chipotle.ca or the Chipotle app from taking part Canada places through the use of the promo code “QUESO22” at digital checkout. Legitimate solely on April 7, 2021 throughout regular enterprise hours. Restrict one (1) per transaction. Redemption topic to availability. Not out there in restaurant or on orders by way of third social gathering supply platforms.  Further value for premium add-ons (apart from facet or entrée topping queso). Taxes, gratuities, and another sides are usually not included and are the accountability of the shopper. Restrictions could apply to make use of with different coupons, promotions, or particular provides. Further restrictions apply; void the place prohibited.

Cision View authentic content material to obtain multimedia: https://www.prnewswire.com/news-releases/fans-can-roll-burritos-at-chipotle-in-the-metaverse-to-earn-burritos-in-real-life-301517604.html

SOURCE Chipotle Mexican Grill, Inc.

Cision View authentic content material to obtain multimedia: http://www.newswire.ca/en/releases/archive/April2022/05/c6658.html


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